Senior Editor
Being bad has never looked so good. At least, that is what Jaguar is hoping with the tease they revealed this past week. As previously reported, Iron Man 3′s Mandarin, Sir Ben Kingsley, Sherlock Holmes‘ Mark Strong, and Thor: The Dark World‘s Loki, Tom Hiddleston, three British thespians best well known for portraying villains, will be feature in a 60-second spot scheduled for the second half of Super Bowl XLVIII, to be broadcast by Fox on February 2.
Jaguar has taken to releasing bits of the ad in the past week. When the ad was announced, the company warned of teasers that would soon follow. This week, the British car brand released an 11 second teaser of Hiddleston showing off his sinister side while driving. Jaguar previously released teasers of Kingsley and Strong’s parts of the ad.
The teaser, as mentioned before, is only 11 seconds, which doesn’t seem very long. At the same time, the tease packs quite the punch with Hiddleston’s mannerisms and perfectly delivered smirk and smile, something the world is quite familiar with thanks to the thespian’s turn as Marvel’s fan favorite villain, Loki.
Check out the teaser below:
https://www.youtube.com/watch?v=Kr8yfOfU2Wc
The full 30-second version of the Super Bowl ad will air on cable networks throughout February, making its debut during the second half of the Super Bowl.
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