New York-based multi-instrumentalist and producer  Jacob Asher  released his new single ” Joshua Tree “, out everywhere today. The track is Jacob Asher’s third release of 2020; a follow-up to “For Real” and “Dream Car”. Jacob Asher is the solo, passion project of Ben Bailey, keyboard player of Rochester Indie-Rock band JOYWAVE .

Like many of us with passion projects, the reassurance from your audience is always that much more motivating. The music (for him) is as multidimensional as it is personal. With a relentless death-grip on pop sensibility, he effortlessly melds influences from modern hip hop to industrial hyper-pop; writing, self-producing and performing the lot.

“When you walk by someone on the street, do you wonder what their life is like and what they’re thinking? Do you catch yourself making up your own scenarios about who they are? That’s how “Joshua Tree” was conceived. Me perceiving you, and the grass is always greener.” – Jacob Asher said in a press release.

Despite his energetic and modern feel, Asher’s lyrical content manages to bring a uniqueness combined with true authenticity and relatability to an at times emotionally vapid mainstream pop landscape; inexplicably rousing a feeling of “something” and “nothing” all at once. Addicting, captivating, an honestly, a new obsession for us music consumers.

Jacob’s new track, “Joshua Tree” is the epitome of unique. Additionally, the new single embodies Asher’s distinct artistry while combining a chill, artsy, vibe, having us feening for more of his addictive sound. You can keep up with all of his future releases by checking out his Spotify, Soundcloud, as well as his Facebook, Instagram, and Twitter. No doubt, Jacob Asher will be someone you’re going to want to be on the watch for with each release.

No doubt, Jacob Asher is an upcoming and emerging sound you’re going to grow to be obsessed with.