Following rumours and whisperings of being sacked, a diva and being “difficult” to work with, model, Miranda Kerr has confirmed that she is leaving lingerie brand, Victoria’s Secret.
Rumours emerged over the past week that Australian born Kerr had been dropped by the brand after three years with the company. Victoria’s Secret president and chief operating officer Ed Razek was quick to release a statement refuting the claims and stating “We have no plans to stop working with her. In fact, I’ve already invited her to walk the runway in this year’s fashion show and, happily, she’s agreed”.
However, speaking exclusively to Australia’s Fairfax Media last Sunday ahead of her return to Australia for the launch of the new Qantas uniforms, Kerr confirmed her departure from the brand, explaining that she “needed to prioritise her time” and that it felt like a “natural evolution”. Apart from her contract with Victoria’s Secret, Kerr has also been the face of Australian department store, David Jones and has set up her own skin care range, KORA Organics. The move from supermodel to entrepreneur has been something she has slowly been shifting towards since the birth of her son with Orlando Bloom, Flynn, 2, and with her 30th birthday this Saturday, the time feels right.
“The thing is, I’ve been modeling since I was 13. I’m now entering a new phase in my life. I have felt this coming since my son was born, and after I became a mother, I realised I needed to prioritise my time.
”It’s really important I give 100 per cent to my clients and I have to be careful to make strategic long-term decisions with my personal and business interests. I’ve reached a point in my career where I’m developing my own opportunities that are really reflective of my passions.”
Apart from expanding her work with KORA Organics (which includes distribution plans with Net-a-Porter’s beauty section to launch at the end of May), her second book, Empower Yourself, is planned for a release later this year and she replaced Kate Moss as the global face of Mango in November 2012. Not only that but she is also passionate about her campaigns with Qantas, Clear Hair & Scalp Therapy, Samantha Thavasa, Reebok and as the Kids Helpline ambassador.
Her work with Victoria’s Secret and David Jones meant a half-year commitment, something that is just not feasible with her current lifestyle. ”I’m just not in a position to commit to a full contract at this time,” she said. ”It’s three months at a bare minimum.” Razek has reaffirmed his relationship with Kerr saying that she ”will always be an Angel to me” and ”we have no plans to stop working with her”), just not under a strict contract.
As for the birthday plans for the big 3-0 this Saturday, Kerr revealed to Digital Spy that Bloom has something special planned for the big day. “He knows I like to dance and he knows I like to sing and I have the most fun when I’m singing and dancing - so I think there might be a little karaoke going on,” she added.