Pharrell Williams has been going strong into his G I R L era. After the massive success of “Happy,” “Marilyn Monroe,” and “Come Get It Bae,” he’s moving on to lifting the next single from the album, It Girl. The track now has an accompanying music video–and it’s anime-inspired!
The producer and singer hits big in Japan with his new visuals, created by Takashi Murakami and directed by Mr. Fantasista Utamaro. The clip is actually an anime and video games extravaganza, taking us back in time and bringing memories of our childhood. It’s also at least interesting to see him and his well-known hat in animated form after all, isn’t it? There is even a proper storyline to go by! Not the kind of accompanying video would expect, but it does play well with the chilled groovy tune.
Pharrell took to the Today Show to premiere the visual, while at the same time it played on a billboard in Times Square. Despite picking radio-friendly tunes so far for this era, one wouldn’t call “It Girl” the safest song to be lifted as a single.
Take a look at the official music video below.
Author
