Adrienne Tyler
Staff Writer
We just can’t get enough of him!
Now, we’ll see Robert Downey Jr. in HTC’s new advertising campaign “Here’s To Change”.
The first entry of this new advertising series shows the Iron Man star thinking up new names for the company. In this 15-second short, Downey changes the company’s acronym from “high tech computer” to “huge tinfoil catamaran” as an executive claims that “subversive thinking” has arrived.
HTC has been criticized for its lack of advertising, which makes Samsung one of its biggest competitors; that’s why with this campaign they are looking at better ways to target consumers. And what better way than to hire one of the biggest stars on the planet?
The first of Robert Downey Jr.’s commercials will be shown from August 15th and on.
Watch the first one here!
[youtube=http://www.youtube.com/watch?v=UpGUV6ZrYFw&w=560&h=315]
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