The world’s most popular music streaming service, Spotify, has expanded its service to include streaming videos and podcasts.
“Today we’re introducing a new Spotify experience that is more personal, more accessible and really more usable,” Spotify CEO Daniel Ek said.
But the most interesting addition would be a special feature made for runners.
The new running feature will match music with the pace of the user. Using the sensors on people’s smartphones, the feature will measure the rhythm of your feet and then select an appropriate music from the extensive Spotify catalog to match it. It will initially launch in Sweden, the United States, the United Kingdom, and Germany, before extending to other countries and territories.
Spotify will also partner with Nike to bring its feature to the Runkeeper App and Nike+.
The new Spotify streaming video service will include content from Comedy Central , ESPN, and Vice News. The podcast service will include programs from Slate and Public Radio International.
Spotify was launched in October 2008, and has grown to have over 60 million users by January 2015, with 15 million of those being paying subscribers. The streaming service has been accused by artists for not paying enough for their music, the most notable example of which is Taylor Swift who pulled out her entire music catalog.
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