In July, Twitter launched their version of Google analytics, but for tweets. The Twitter analytic dashboard made it possible to view the performance of your tweets, including ow many people saw it and how many of them clicked your links.
The only catch was that the Twitter analytic dashboard was only available to advertisers and verified users.
Now, all users will be able to see these statistics by just going to analytics.twitter.com. This news comes from Twitter front-end engineer Ian Chan:
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
Twitter has also included a help page with definitions and guides for people who aren’t used to using analytics, and updates tweet metrics in real time.
To be able to use the analytic dashboard, your account must be at least 14 days old, and it cannot be deleted, restricted, protected or suspended. You also must primarily tweet in English, French, Japanese, or Spanish.
The “average” Twitter user may not care about this new feature, but this could be useful for brands and individuals who want to reach a larger audience.
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