Dani Strehle
Senior Manager
Yesterday, BBC One decided to try and kill fans of Sherlock with these two vague announcements:
"Did you miss me?" #221back. #Sherlock pic.twitter.com/sJXE1VeFaG
— BBC One (@BBCOne) July 1, 2014
It's all gone dark… Something's coming… Or someone. Details at 2.21pm tomorrow. #221back #Sherlock
— BBC One (@BBCOne) July 1, 2014
It is now 2:21 pm in England (9:21 am Eastern Standard Time where I am in the US), and the announcement has dropped!
"Miss me?" #Sherlock, the hit @BBCOne drama, will return for a Special, followed by a series of three new episodes. #221back
— BBC One (@BBCOne) July 2, 2014
After the briefest of exiles, #Sherlock will return to face one of his biggest mysteries yet… #221back
— BBC One (@BBCOne) July 2, 2014
…why is Moriarty’s face being broadcast on every television in the land? #Sherlock #221back pic.twitter.com/q39RHTrmB0
— BBC One (@BBCOne) July 2, 2014
Shooting on the #Sherlock special will begin in January 2015, with the series shooting later next year. #221back
— BBC One (@BBCOne) July 2, 2014
We're ready to unleash the most shocking and surprising series of #Sherlock yet. The only thing is to expect is the unexpected… #221back
— BBC One (@BBCOne) July 2, 2014
The Game is on – again! #Sherlock #221back
— BBC One (@BBCOne) July 2, 2014
What do you guys think? Were the rumors that the show wouldn’t return until Christmas 2015 all just a rouse to throw the fandom off? Either way, the ploy was brilliant and it certainly has people talking!
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